How to Get People to Buy What You’re Selling
Seducing Strangers
- Marketing & Sales
- 2015
- Standalone
A veteran ad man who consulted on Mad Men explains how persuasion and advertising really work, in plain, entertaining language. Foreword by Jon Hamm.
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Why How to Get People to Buy What You’re Selling is worth reading
Josh Weltman breaks marketing down into the emotions and stories that actually make people buy. It is practical for anyone selling anything, from a small business owner to a freelancer, and fun to read even if you never plan to write an ad.
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